The question is, does the Kindle Fire HD 8.9 have what it takes? Amazon Kindle Fire HD 8.9 vs. The Fire HD, with an impressive screen, fancy speakers, and svelte form factor, is obviously targeted straight at the iPad (and indeed, both Jeff Bezos’ presentation and the product page for the Fire HD draw comparisons with the iPad 3). It was the perfect Christmas present, or the ideal buy for someone who was thinking about getting a tablet, but didn’t want to plunk down $500 for an iPad or Galaxy Tab. The original Kindle Fire didn’t go up against the iPad, though - it was a cheap, chunky, 7-inch device that stood alone until the Nexus 7 appeared a few months ago. For this technique to work, Amazon has to sell a lot of tablets - but considering the first-generation Kindle Fire sold somewhere in the region of 6 million units in its first 9 months in the US, comfortably outselling every tablet except for the iPad, I don’t think Amazon will have a problem moving units.
Amazon kindle fire hd 8.9 tv#
Instead of making a huge profit on every device, Amazon instead opts to sell its tablets at cost price, relying on aftermarket purchases (Prime, movies, e-books, music, TV shows) to turn a profit. Given its slightly cheaper materials (plastic chassis rather than aluminium) and Amazon’s weaker supply chain, the 16GB Kindle Fire HD 8.9 probably costs around $300 as well. The 16GB WiFi iPad 3, at launch, cost roughly $300 to build. Now, for a start, this price disparity gives you some idea of Apple’s ludicrous profit margins, but it also illustrates the very different tack that Amazon is taking.
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